Methods of promoting alcohol by means of cinematography

2024 Author: Seth Attwood | [email protected]. Last modified: 2023-12-16 15:55

The evidence that the propaganda methods identified in this review are working is the statistics according to which all people are born sober, but by the time they graduate from school, most Russian children already drink alcohol.

One of the points on which we always focus the attention of viewers and readers during the analysis of popular films, TV series and even cartoons is the presence in them of the propaganda of alcohol, tobacco and other drugs. As the analysis shows, elements of this destructive information are, to a greater or lesser extent, present in almost all Western and Russian paintings.

In this video, we systematize the accumulated experience, highlighting the most frequently used methods of promoting alcohol by means of cinema. Let's start with an excerpt from Gennady Onishchenko's interview, so that you understand that such scenes in the overwhelming majority of cases do not appear in films by accident.

Now let's move on to the methods themselves.

The most popular, which is used in 90 percent of films from the age group 12+, is the demonstration of alcohol consumption by the main, most often positive, heroes as a norm of behavior.

The next popular method is to form a stereotype in the viewer that alcohol should be consumed in almost all occasions in life - wedding, funeral, childbirth, any holiday or just meeting friends. Usually, these moments are accompanied by the creation of the illusion that self-poisoning in all such cases is a primordial Russian tradition, and this even allegedly reveals the flavor of the Russian character. Naturally, this is all an extremely dangerous lie.

The third method of promoting alcohol is endowing alcohol with various mythical properties: the ability to relieve stress, heal, inspire, unite, and so on, that is, creating the illusion that alcohol can be of some use to a person. Often in films, especially aimed at children, teenagers and young people, alcohol is shown as a symbol of adulthood and independence. In this regard, we also note that the main target audience of the so-called theory of "cultural drinking", which many Russian doctors, narcologists and politicians advocate, are children.

As the fifth method, we will highlight the technology when bottles with alcohol or other attributes of self-poisoning simply appear in the frame. Often, in such scenes, you can see the logos and brands familiar to many. In the language of business, this is called a produktplacement. And now, in order to clearly show how saturated the cinema is with this propaganda, we will cite footage from only one two-minute trailer of the Russian New Year's comedy "Wonderland", which will be released on January 1, 2016. Note that the film was filmed with the financial support of the State Film Fund - that is, the audience is poisoned with their own money.

Summarize. The promotion of alcohol in films is most often carried out by the following methods:

Method 1: Demonstration of alcohol use by goodies as a norm of behavior. Method

2: Formation of a stereotype that alcohol is a mandatory attribute of weddings, funerals, parties, etc. Method

3: Endowing alcohol with mythical properties - relieves stress, inspires, energizes, unites, etc. Method

4: The depiction of alcohol as a symbol of maturity and self-reliance. Target audience - children, adolescents, youth. Method

5: Alcohol just appears in the frame, as an element of the interior or background (English product placement)

All of the above methods are equally relevant for alcohol as well as tobacco and other drugs. Here is an example of how the means of cinematography create a positive image even of illegal drugs. Similar techniques are used in many other spheres of mass culture.

In particular, rapper Timothy quite openly and shamelessly declares that although he does not drink himself, he does not hesitate to ruin the health of his listeners, receiving money from the alcoholic mafia for the fact that alcoholic products appeared in his videos. The evidence that the propaganda methods identified in this review are working is the statistics according to which all people are born sober, but by the time they graduate from school, most Russian children already drink alcohol. If we call a spade a spade, then all those directors, screenwriters, producers and actors who participate in the creation of such films, consciously or not, but by their actions help to realize Hitler's behest and carry out the genocide of the Russian people.

Anyone who has not fully understood the problem of alcohol and for some reason is still at the mercy of the "theory of cultural drinking", we strongly recommend that you familiarize yourself with the course of lectures by Vladimir Fakhreev "Lessons of sobriety", Zhdanov's lectures and with the materials of the project "Common Cause ".

Live soberly.