Generation Z are absolute puppets of the consumer system

2024 Author: Seth Attwood | [email protected]. Last modified: 2023-12-16 15:55

Since the middle of the last century, provoking primitivism among young people - in dress, speech, level of knowledge, but above all in feelings - Western civilization has acquired a "magic wand" that en masse educates consumers of those goods that were most profitable for business. Eastern civilization, after the collapse of the USSR, also did not keep itself waiting and seized on it.

And today this "stick" has turned into a "club" everywhere, destroying the cultural layer of civilization and replacing intelligence with a set of popular memes.

From school, making the craving for knowledge itself not prestigious for the absolute majority of the population, the new philosophy of life has greatly simplified the manipulation of the public consciousness of the meme majority, leaving in the hands of the elected the reins of government of this new community of people who lose the ability to perceive even the “old” knowledge already accumulated by civilization. The ability of this community for moral improvement or development of fundamental science is becoming more and more speculative and already exists only as a theoretical assumption, and not as a real factor of social progress. At the same time, a narrow circle of the elite, who form the mechanism of the meme perception of the world through blogs, forums, instant messengers and other tools of the Internet social networks, becomes a hostage itself, to which the “generation Z” will inevitably inflict a fatal blow. Unable to compare (and therefore choose) the digital world with a world without the Internet, with its live communication, penetrating into all pores of life and reflecting this very living life in all forms of art, Generation Z is doomed to carry a digital utopia imposed on it, depriving it of taste, color and joy of the real world.

Yes, Russia was the last to cross this Rubicon and, I would like to assume, is still capable of resistance, but … There are now more than 30 percent of them in the world. In Russia, statistics say, only 18.

Common features of Generation Z, brought up by the virtual world, are the inability to perceive human emotions and feelings of others, the inability to establish friendly contacts with peers, immersion in a loved one, bordering on egocentrism, a complete lack of a sense of community and especially rapidly progressing infantilism.

Growing up on emoticons and memes, chats and instant messengers, they did not accept the system of values and views based on the ethnocultural heritage of the society in which they live, having perceived the push-button world as their own intrinsic value.

And what do we want from them now? There is no need even to strain - the mechanism of control of such a consciousness, which is short on intelligence, is known. This is the internet. And anyone entering the network can easily put their own "reasonable, good, eternal" into z-minds.

It is quite understandable that generation Z carries the hypertrophied traits of "self", which is provoked in it by trade globalism, which erases the boundaries of political and national - and, therefore, indigenous social - values. Make this thing yours, training - a paid service, family - a business contract, your own smartphone - the only source of information, the reliability of which you define to your taste, and online life - the main manifestation of your "I" … There are all signs of belonging to this generation every day more. The network has created its own values, which often negate morality and ethics. The meme on the web has become stronger than the fact of life.

Very soon the fate of our country will also be in the hands of this generation. At the same time, we already know today that the majority of today's youth workers are bad. Irresponsibility, non-performance, all the same childish egocentrism and consumerist attitude to life are quite manifested features.

Statisticians say that in the employment service they demand a salary of at least 40 thousand, while having neither experience nor education. Accustomed from childhood to do everything "by button", they will go through life like that.

The saddest thing is that this generation Z will not be followed by a new one - hardworking and purposeful. Psychologists will tell you that a social phenomenon that has taken root in society is extremely difficult to overcome. This requires just the very hard work and dedication.

The fact that this is a real process, beyond the control of a generation capable of assessing all its shortcomings and losses in social relations and the economy from its own personal life experience, already sounds from the rostrum of the UN. According to The Economist, at the September UN General Assembly, politicians lined up to talk about how teens and 20-year-olds perceive the news. Why was it so important to them? Because this part of society “is almost entirely on social media. Almost entirely visual. And the content of the news "President makes a speech at the UN" is less important to them than how it is framed. It is often presented with humor or commentary. Or, just as often, it is presented by individuals who rule a huge number of followers among young people, but few are familiar in society at large."

According to the Pew Research Center, in the ten years from 2009 to 2018, the number of teenagers reading newspapers decreased from 60 percent to 20. Half of young Indians no longer visit the website of the largest English-language Times of India, preferring news from Bollywood.

In the UK, teens are far less familiar with the BBC than with YouTube. As the UK telecoms broadcasting regulator warns, public service broadcasters "face challenges in the future if they fail to attract enough young people."

And now let's imagine that a third of the planet is just them, who have not reached their twentieth birthday. The very same generation Z that replaced us, the gamers (Y), who crossed the threshold of the 21st century with knowledge of real, not digital reality. Despite the fact that more than half of the world is connected to the global network today. And young people are our plenipotentiary representatives in the near future. What will it be?

The teenagers realized before us that they now have tremendous power in their hands. A Swedish girl with a problem consciousness is already teaching us in her own "climate school". Protests by teenagers and students lead to the resignation of presidents and governments from Chile to Hong Kong. Likewise, their actions, orchestrated by the "cobweb," tomorrow could drastically change the politics and economy of our own country.

A business miracle that brings huge profits, vividly illustrating the "American Dream", clearly illustrates the absence of a real product of its activity that is useful to society. Except for one - generation Z, mimicking a free-voluntary supplement to the "network", the usefulness of which should be discussed especially.

Most importantly, in all this variety of online information providers, there is not a single person who has signed an editor's code of conduct seeking to conform to traditional journalistic practices that demand fairness and objectivity, or to the public good.

At the same time, no government can voluntarily return Generation Z to real life from the Internet.

At the first attempt to do this, on both sides of the Atlantic and on Sakharov Square, defenders of "democracy and freedom" will reared up.