Background advertising message

2024 Author: Seth Attwood | [email protected]. Last modified: 2023-12-16 15:55

Modern man is under constant informational pressure from advertising, which has flooded TV screens, city streets, the Internet and almost all spheres of life. According to statistics, most people every day see and hear from several hundred to 3 thousand messages offering certain products and services. Realizing that advertising today no longer tries to satisfy the existing needs of society, but itself forms them, many try to ignore all those goods that are imposed on them. The only problem is that advertising often promotes not only a specific product, but also a specific lifestyle, and contains a lot of background information in addition to the brand itself.

You've probably heard this classic example from marketing that toothpaste manufacturers always show in their advertisements that the brush should be completely smeared. Although in reality a much smaller amount of paste is sufficient, this technique can significantly increase sales. It is significant in this example that if the viewer accidentally did not have time to switch the channel and watched one of these stories, then the advertised brand itself, if desired, he can ignore, but the visual image of "how to brush your teeth correctly" is likely to be remembered by him. And although the person did not buy toothpaste from a particular manufacturer, advertising still achieved its goal and influenced him in the right way. And this advertising background, which many do not even think about, is always present in any advertisement. You don't have to go far for examples. Advertising posters of the next season of the TNT sitcom Univer are now hanging in all major cities. The poster contains only one visual image (the image of the "fifth point" in jeans) and several inscriptions - the name of the series, the TV channel, the date of the premiere and the main slogan "Learn!" It is quite simple to decipher the background message of such an advertisement - "learn in the back seat = think in the back seat = live by instincts." Curiously, this advertisement is quite truthful, because absolutely all TNT products carry exactly the same background message to the viewer, which can be easily seen by watching the video reviews of the Teach Good project.

Are the creators of such ads aware of the message they are broadcasting to a mass audience? In the case of large companies and even more so transnational corporations, and this video mainly refers to this area, the background message is always taken into account, and a team of specialists and professional psychologists work on each frame. Here's another classic example from big business. The original logo of the Nestlé company, founded in the middle of the 19th century, looked like this: a nest with three chicks and their mother. But a century later, when the world business decided to control the birth rate (read "reduce the population"), one chick had to be removed from the logo - large families are no longer needed. But 90 percent of advertising on Russian television today is paid for by foreign multinational corporations like Nestle.

Almost 30 years ago, a film was released in the USA "Strangers Among Us", which the West tried to quickly forget. Here we will not discuss the general message of the picture, it is quite controversial, but it has a wonderful visual image. The main character gets into the hands of glasses, in which he begins to see the essence of the surrounding processes and everything that is usually hidden behind the outer shell. And this is how he perceives advertising. Now we suggest you practice a little. Mentally put on the same glasses as the protagonist, and evaluate the message of these advertising posters here. A couple of years ago, all of Moscow was hung with them, the project was financed by the Moscow Institute of Technology, seemingly for educational purposes.

Those interested can check the quality of the magic glasses just presented to you by reading an article on the site devoted to the analysis of this advertising campaign. Of course, many will say that, for example, the use of sexual images in advertising does not at all serve as an order for them to act, which they will immediately run to carry out. And they will be partly right. But we are not talking about structural management, built on the command principle "said-done", but about structureless - when such an information background is gradually formed around the object of management, which will push it to act in the right direction. Whether you like it or not, if every day you are repeatedly shown sexual images under different pretexts, which is what advertising is doing today, then this factor will stimulate the movement of your thoughts in this direction. There is another fantastic film with a vivid visual image that clearly reveals the technology of the influence of brands on the consciousness of the audience. These are frames from the picture "Moscow-2017" … You can assume that you put on your magic glasses again and began to see how information entities, which are also called "egregors", live and die. By the way, one of the main directors and screenwriters of the film "Moscow-2017" is the general producer of TNT, Alexander Dulerain. This is to the question of whether the creators of TNT products are aware of the impact they have on society. And now the main thing with regard to advertising. In our previous reviews, we have repeatedly compared information with food, since the mechanisms of influence on the human body and human health of consumed food and information are in many ways similar. And there, and there - the quality will affect health - in one case on the physiological, in the other - on the mental; both there and there - the consequences are not immediately noticeable. So, using this image, we can say that advertising is the forcible feeding of your consciousness with what you would not want to “eat” at all.

And if we consider television specifically, then advertising that constantly interrupts watching a film or program not only promotes the background meanings inherent in it, but also always contributes to the destruction of the integrity of perception and the formation of clip thinking. As long as there is advertising on television, there will always be more harm than good. Therefore, we urge our viewers to remove the TV from their homes, use ad-blocking software on the Internet, often put on the glasses presented to you in order to see the essence of things and processes, and actively distribute this video. The more friends you give these glasses, the faster your environment and the world in general will change.