People-brands: Alla Pugacheva

2024 Author: Seth Attwood | [email protected]. Last modified: 2023-12-16 15:55

Alla Pugacheva has recorded 17 albums, held hundreds of concerts and performed thousands of songs during her long musical career. The singer received many domestic and foreign awards, becoming "People's Artist of the USSR" and collecting three degrees of the Order of the Russian Federation "For Services to the Fatherland."

Despite the numerous flattering statements addressed to her by the central media and representatives of the Russian "elite", in one of the previous video reviews devoted to determining the influence of pop music on a wide audience, we assessed its contribution to popular culture as destructive.

At the same time, in the case of Pugacheva, the matter is not so much in the primitivism of the semantic part of her songs, which every year are more and more saturated with vulgarity and vulgarity, but also in what values and views she is transmitting to society by her personal example. This factor is especially noticeable today.

Alla Borisovna rarely goes on stage and does not record new albums or videos, but continues to remain one of the main media personalities, the details of whose personal life are obsessively hammered into the heads of Russians. In fact, in the modern media space, Pugacheva is no longer even a singer, but a “brand” that is used to create various news stories and broadcast them to the masses through the central media. But, for what specific purposes, we will talk about this in this video review.

Modern Russian show business has been formed in the form as it is, largely thanks to Alla Borisovna. Of course, these were the tendencies that penetrated the USSR and Russia from the West, but it was Pugacheva who became the performer who brought into the then Soviet society a fashion for shocking, vulgarity and flaunting her personal life. Creativity was gradually replaced by PR based on “soulful striptease” and indulging the low instincts of the audience. Today, in the case of Alla Borisovna, this process has reached the extreme, when it remains only to make a diagnosis and outline the consequences of the spread of the disease to a mass audience. To do this, we will voice the main ideological messages that are transmitted to society through the Alla Pugacheva brand. First of all, it is the propaganda of perversions. If someone immediately thought about the fifth husband of Pugacheva, Maxim Galkin, who suits her as sons, then you are right, but this is far from the only moment. Recently, due to the aggravation of the situation, Alla Borisovna has been trying not to make public statements in support of homosexuals, but a couple of years ago she bore the unofficial title of "gay icon" of Russia, and it did not arise from scratch. Back in 1999, A. Pugacheva performed a concert with the Los Angeles pederast choir and gave the journalist of Moskovsky Komsomolets Artur Gasparyan a fairly frank interview, some of which we will present here:

“… I want to drink to gay people. They did a lot to me in life, one might even say - life, because (they) character is brought up (mostly) not on a boorish basis, but on the perception of the good, on the ability to appreciate the dignity of another person … - This is the first time you speak so openly about his sympathy for gays. Practically all over the country. Will Puritan society shudder at such unbridled revelations? - Idiots, bigots, underdeveloped people, perhaps, will shudder. This phenomenon - homosexuality, lesbianism - can be badly treated only because of the obscurity, from a lack of understanding of elementary things."

Alla Borisovna also in this interview says that her participation in Eurovision in 1997 was organized by the international gay community. They promised her victory, but because of the political situation in Russia, they could not give a prize, which made Pugacheva very upset.

“… - Still, I don’t understand: who are they? - Sexual minorities all over the planet. They have their own network. I am connected with them. - What are you doing ?! - So I was not a henchman of Kostya Ernst, as he thinks - I was a henchman of all the gays of the planet. And if I didn’t represent Russia, I would have won.”

It follows from this interview that the dominance of homosexuals and other perverts on the Russian stage is largely the merit of Pugacheva, who since the 80s has been closely connected with the international gay community through the Swedish TV presenter Jacob Dalin, about which she herself frankly told in this interview. We recommend that you read it in full - quite indicative information, besides, first-hand.

As for the Eurovision Song Contest, if someone doubts its engagement, watch the video review of the Teach Good project, which clearly demonstrates what values are being promoted into society through Eurovision. But the support and promotion of perverts in the Russian pop industry is not the only "merit" of Pugacheva. Old age for most people is associated with sometimes worthy wisdom and focus on eternal values and moral ideals. Pugacheva, despite her age, continues to broadcast to the masses an infantile attitude to life, combined with stupid pomp and overt vulgarity. A grandmother posing coquettishly in the bathtub is something transcendent, but has already become the norm on our television. Yes, and all the yellow press and all the Russian gloss, which is locked into a couple of foreign corporations like the Hearst Corporation, are packed with half-naked photographs of the singer and discussion of the intimate details of her relationship with her husband. However, one should not think that Pugacheva is simply senile, and she does all this out of stupidity. Because when necessary, Alla Borisovna commits very serious deeds, but they are all aimed in one direction - they contribute to the process of dehumanization and degradation of society. And the most striking example is the personal participation of Pugacheva in the legalization in Russia of such a highly immoral phenomenon as surrogate motherhood, which serves as a visual manifestation of the division of society into a crowd that can be used simply as an expendable biomaterial, and the “elite that has the right”. The information campaign of this cannibalistic innovation, which the media is trying to present as a great achievement of mankind, is still in an active phase, and the Pugacheva family plays a major role here, since it is the regular injections about the "happy motherhood of the Prima Donna" that serve as the main tool for a gradual change in attitude society to this issue.

And now let's summarize the collected information and define the main goal for which the Alla Pugacheva brand is used today: The singer's personal, or rather, family life is constantly covered by both the yellow press and the central media. All publications are either neutral or, more often than not, an enthusiastic character, the basis for which is the allegedly undeniable positive creative contribution of Pugacheva to the mass culture of Russia and her high authority among the people.

Only one Channel One for 2016-2017 made 4 positive documentaries dedicated to Alla Pugacheva

At the same time, an objective assessment of the family image transmitted to society through the Alla Pugacheva brand indicates that this model is extremely negative, and even perverted, being essentially an “anti-family”, or informational mine that destroys the institution of the family. Firstly, Pugacheva has been married for the fifth time. Secondly, her current husband Maxim Galkin is suitable for her sons. Thirdly, they have surrogate children. Fourth, they expose their personal relationships to the public. The recent repeated wedding of Pugacheva in the church works for the same purpose, discrediting the very idea and meaning of the wedding. Thus, there is every reason to believe that the entire plot with the marriage of Galkin and Pugacheva, their love story, the birth of surrogate children, and so on is an artificial long-term information campaign to achieve the following goals:

• perversion propaganda
• propaganda of infantilism
• propaganda of shamelessness and vulgarity
• promotion of surrogacy
• discrediting the institution of the family

Let's note once again the main idea. The demonstrated scheme can only work in a unified combination, when Pugacheva and her "family" constantly create various news stories, and the central media cover them in the "right context", forming a positive attitude towards destructive and immoral phenomena. The arguments listed in this video review are open and public, and the only reason they are not voiced from the TV screen is the deliberate editorial policy of the media owners. Remember this the next time you read or hear any news about Alla Pugacheva.