Who makes the music videos for Western pop stars?

2024 Author: Seth Attwood | [email protected]. Last modified: 2023-12-16 15:55

You've probably noticed that music videos of popular performers often either do not correspond to the content of the song text, or give it completely new semantic shades, changing the original message of the composition. As an example, consider the well-known song by Lady Gaga "Paparazzi".

The text sings about camera flashes, craving for his idol, and the video sequence is filled with glamorous murder scenes. Who created this video, Lady Gaga herself was not sitting and inventing a script for her song with many corpses?

Looking through the history of filming this video, you can find such a character in a very significant T-shirt. What kind of person is this who, during filming, allows himself to walk around in symbolism with an inverted pentagram and a horned head? This is one of the most popular Western directors of music videos - Jonas Åkerlund. He creates videos for such stars as Madonna, Beyonce, Britney Spears, Rammstein, Pink, David Guetta and many others.

The name of Jonas is hardly known to anyone in Russia, but almost everyone is familiar with his work. After all, his videos are gaining hundreds of millions of views on the Internet, and they are regularly shown, including on Russian television. For example, the well-known clip of the Cardigans group "My Favorite Game" is in the text about an unsettled relationship, and the video is about a spectacular suicide.

Well, let's correct this injustice and introduce Russians to the person who creates “such masterpieces”. There is not much information about Jonas Åkerlund, but it is very revealing. Was born in Sweden. He began his creative career at the age of 18 as a drummer in the Swedish music group Bathory. The group was named after the Hungarian Countess Elizabeth Bathory, who is listed in the Guinness Book of Records as the woman with the most murders.

On Wikipedia, it is openly reported that the lyrical component of the early compositions of the Bathory group was dedicated to militant Satanism. Those who want to find out what is hidden behind this expression can read translations of their songs on the Internet, but we do not recommend it. That is, back in the 80s of the 20th century, Jonas Åkerlund, together with other musicians, was already promoting the ideology of Satanism among the youth. If you go to the official website of the group, you will find there the logo of the church of Satan.

But more than 30 years have passed since Jonas's participation in Bathory, and during this time a person could completely change his views. Therefore, let's go to the official website of Åkerlund itself, because, for sure, before contacting him about creating a video, customers look at his page in order to at least find contacts.

The site is designed in a gothic style and quite modest, but the portfolio looks impressive. As we said, Rihanna, Madonna, The Rolling Stones, Metallica, and even Pussy Riot order their videos from him for a song called "Make America Great Again", which translates as "Make America Great Again." Well, okay, let's leave the merits of Jonas aside, and pay attention to the symbolism.

Firstly, the cursor on the site turns into a pentagram, or into a figurine depicting a devil - with a tail, horns and wings. On the left we can see the logo of Jonas, which, in addition to the director's name itself, contains 5 pentagrams, an inverted cross at the bottom, and someone with horns and wings at the top. And if we try to watch some video on Jonas's website, then during the download we will be greeted with such a horned head. By the way, let's evaluate his last video, in which Jonas is just talking about himself and his work.

--- An excerpt from the video “Directors Talk- Jonas Åkerlund”, in which Jonas talks about himself and his work: “I've always been a vampire. I just find peace of mind when I live in a dark environment. If you are a man, I think the most powerful thing you can possess is a woman inside you."

If someone believes that all this symbolism does not carry any meaning, then you are deeply mistaken. We will not go far for an example. The Teach Good project logo is a word cloud made from Mayakovsky's poem “What is good and what is bad”, and carries the meanings inherent in this work. The Åkerlund logo with pentagrams, an inverted cross, horns and wings informs the site visitor that its owner, as before, adheres to the ideology of Satanism, with which, in fact, Jonas began his career as a member of the Bathory group. And it is this ideology that Jonas puts into his works.

Now imagine the whole picture. Positioning themselves relatively neutral and apolitically, trade brands and stars of Western show business order their clips from a person who does not hide the fact that he adheres to radical Satanism. He is allowed to create the video sequence that he sees fit, the clip can even completely change the meaning of the composition.

Thanks to the popularity of pop stars and the fact that in most cases clips are shot on songs that have already earned the recognition of listeners, the creations of the outspoken Satanist Jonas Åkerland receive a huge audience, his videos are watched by hundreds of millions of people, and they are played all over the world - even on the Russian TV channel Muz -TV. Naturally, these videos, like any work, reflect the worldview and are filled with the meanings of the person who created them. In the case of Jonas Åkerland, it is always vulgarity, perversion, images of death, money, drugs, and so on.

Through such a simple scheme, which can only work with the support of the pop stars themselves, their producers and, most importantly, the owners of the media, outspoken Satanists gain access to a multimillion audience around the world, filling the air and people's lives with destructive images of their degrading creativity. In fact, we are talking about the work of a single well-coordinated mechanism for the corruption and stupidity of the population.

Teach Good Project