The impact of advertising on children. Countermeasures

2024 Author: Seth Attwood | [email protected]. Last modified: 2023-12-16 15:55

In the process of selling goods, advertising of manufactured products is a crucial stage. It takes a lot of money to create it, and a network of specialized agencies and corporations is developing to bring it to consumers.

The creators of videos promoting various products do their best to make their "little movie" touch the souls and wallets of viewers. They just earn their living and they do not care that children are sitting in front of the screens, like a sponge, absorbing sonorous music and easy-to-remember slogans.

Or maybe it's not so simple? Maybe outwardly harmless advertising specifically affects the unprotected child's psyche, shaping the future obedient consumer?

Have you never noticed that when an advertisement starts, the children stop their games and look at the screen as if spellbound. It is at this moment that the defenseless child's brain actively absorbs the zombie codes of the TV signal.

At this stage, no one, except you, is responsible for the possible consequences of influencing the fragile psyche of young spectators. It is only important for TV crews to create and sell a bright storyline to the customer. At the same time, placing commercials in the breaks of films and programs, they provide them with a higher volume level so that they immediately hit the psyche and are guaranteed to attract attention.

The harm from advertising on children does not appear immediately

When in the 90s there was a turning point of eras and the American invaders radically changed our life values, a mass of new television products fell on the citizens of Russia - short and sonorous videos telling about new goods and services. Children in front of TV screens sang along with advertising characters, quickly memorizing music and words, while parents came to indescribable emotion. However, even then it was clear that easy memorization was the goal of the authors, and they easily achieved it.

Memorization was not in vain. The generation of children of those years has grown up, but they still remember obsessive rhymes calling to buy something super necessary.

Already in those days progressive educators warned about the negative impact of advertising on the development of children. Over the years, the colossal harm to the child's psyche was formulated by psychologists who saw aggressiveness in the environment of excitable teenagers. Teachers stated the massive destruction of the true values of life, who left on the occasion of the trade barkers.

A specially organized experiment was devoted to the study of the influence of advertising on the child's psyche. Its developers have recorded 10 clips in one block onto a CD-disc, inserted the block into the film. Two videos in the block were aimed directly at children's perception, the rest were neutral. The audience of the film was children of different ages.

The result stunned psychologists: the children remembered other videos that were far from childish.

• Younger schoolchildren liked 3 more videos, where there were bright, richly colored plots in which adults participate in game situations.
• Senior schoolchildren were interested in stories with risky experiments, tricks dangerous to health. High school students paid special attention to cute representatives of the opposite sex who starred in the promotion of the product.

As a result of the experiment, 8 out of 10 videos became objects of children's interest, instead of the predicted two.

What are the reasons for the profound impact of advertising on the child's psyche?

To answer, you have to delve into the psychology of advertising.

The psychological component of each promotion of a product has the goal of bringing a person out of balance, giving him a feeling of pleasure from the anticipation associated with the use of the promoted product. Pleasure becomes primary in the perception of trade information, especially among viewers of children and adolescents.

According to psychologists, the guarantor of the emotional imbalance of unprepared viewers, who are children, is advertising with a fast pace, memorable images. Here children's hypertrophied imagination is triggered, children imagine themselves as participants in what is happening on the screen - this is exactly what the children like so much that the game advertisements again and again attracts them to televisions.

For trade - an engine, for children - blue poison

Statistical studies claim that advertisers' mass viewers are between the ages of 4 and 6. They point out an inversely proportional relationship between the child's age and the time of watching the commercials' commercials. Teenagers pay significantly less attention to viewing ads than young children. This means that its creators purposefully affect precisely the little viewers. It is these "processed customers" who torment parents in stores with shouts of "Buy!" Such children have already been poisoned with blue poison, and this poisoning of the psyche remains for life.

"Necessary and important little things", which are promoted by manufacturers, pull 4 billion dollars out of the pockets of children and their parents every year. Muscovites of school age (7-15 years old) alone spend 40 million dollars out of pocket money on advertised trademarks! But what, Moscow is a city of rich children, rich parents … Creative and marketing works. The statistical figures confirm the solid income of manufacturing companies and sellers, which means that the adherence to the advertising focus on children is justified.

Advertising is the trouble of children's life

After seeing and eating everything that was promoted in childhood, a teenager very soon becomes a full member of society. This happens on average for 16-20 years, which fly by for the manufacturers of advertised goods, like one instant. After this time, grown up children become full-fledged serious buyers. At the same time, advertising, its tunes, slogans and quatrains, which have sunk into the subconscious since the age of four, continue to strongly influence the choice of goods in the shopping basket of a grown person. Some well-known brands become indispensable in the line of purchases, even some disappointments in quality do not allow parting with the goods of your favorite brand. the favorite manufacturer gives out more and more samples for purchases.

These adults are formed by TV ads and do not realize their dependence on long-term viewing. They just buy a chocolate bar from childhood, familiar manufacturers to their child, without thinking about the reason for their choice and its dangers. This generation, hungry, does not go to the refrigerator to get tasty and healthy homemade borscht, but hurries along with their children to trendy fast food restaurants, where in childhood they dragged their parents, having seen enough inviting stories with the promise of bright toys.

Man is a consumer machine. The cult of things

Advertising is plentiful not only on today's television, but also in the surrounding world. The complete absence of censorship in its creation and of any control in its use fosters consumer machines from the younger generation, which must make ill-considered purchases every day. Such buyers are unlikely to become adequate social citizens of society.

In recent years, the loss of the value of a person's personal qualities, an increase in the value of things, has become more and more noticeable. Such a situation in life is focused precisely on consumption, materialism, which become a criterion of success for children who spend too much time at the "blue" screens and are saturated with blue poison. Manufacturers of various goods are ready to "hook" the consumption of all potential buyers in order to increase profit from sales. For this, a cult of products is being created, which must be nourished with new samples and bright commercial images. In these ways, manufacturers of goods subdue the will and desires of growing children, replacing the child's true sources of information with television trick.

Substitution of life values

Psychologists around the world are worried about the psychological health of a generation. The number of clients is increasing day by day, more and more often the causes of disorders are the loss of life values. A person strives for a specific goal set for himself as a result of watching commercials, reaching the goal, he realizes that he only received a bright candy wrapper from the screen.

False life guidelines cause the appearance of various complexes when a person cannot buy everything that he sees on the TV screen. We are talking about the average consumer, for whom the inability to acquire everything they want negatively affects their mental health, causes depression due to constant dissatisfaction of desires. Today psychologists talk about mental disorders of entire nations living in countries where advertising techniques have been used for decades.

Children must grow up healthy

Since our state is not interested in a healthy nation, today parents must themselves take care of the state of mental health of their child so that he does not undergo the massive influence of TV advertising and does not join the ranks of consumer cars. Getting rid of annoying television in life will not work, be that as it may, it has become an integral part of life. Besides, apart from television, modern product promotion is widespread everywhere.

It is possible to achieve the necessary results in education without advertising information only through constant explanatory conversations with children, in which parents can correctly place accents and lay them out on the shelves of life. It is important for children to understand: advertising is one of the ways to make money on people, it has no intellectual content, it often presents ridiculous and impractical products. It is worth bringing the kid to an independent conclusion about the insolvency of the advertised goods in real life, and he will firmly learn that not everything should be believed, he will understand the true purpose of television deception.

An example of child health protection is shown by many countries of the eurozone, where there is a strict ban on targeting advertising products for children under 12 years of age. There are much more stringent requirements for the content of TV advertising. This is a vivid manifestation of the state's concern for the younger generation, which is by no means visible in Russia. It is safe to say that the negative impact of TV advertising on children is a serious omission of the government.

Is it an omission? There is an obvious purposeful connivance of the authorities, and if you do not soften the terms, then - criminal inaction before the growing process of degradation and destruction of the nation.

The heightened sexual content of any commercial is literally striking. The hypertrophied role of sexuality instills distorted moral concepts in adolescent girls. They strive to emulate sexy heroines who are sophisticated to grab the attention of viewers. The healthy development of the child's psyche is replaced by an emphasis on physiology and sexuality, as a result, such an impact inhibits personality development, and leads to serious social problems. Teenagers consider this behavior to be correct - but of course, it was shown on TV! - drink alcohol, smoke, identifying with advertising heroes. Teenagers do not have the ability to think critically, and this is their main drawback. This should be taught to growing children, just not by the example of annoying on-screen slogans.

7 simple, effective methods of countering zombie TV ads

1. Lead by example. During advertising, you need to switch to other channels, or simply distract the child with something more meaningful and important. Simply turning off the sound does not diminish the effect on the visual channel.
2. Captivate your child with interesting creative activities. When parents are busy at work, a teenager needs to attend circles, studios, sections, a pool and there will be no time left for a zombie box.
3. Develop an interest in "normal" writing. If a child reads a lot of classical works, even the most children's poems, he will not be interested in repeating advertising nonsense.
4. Debunk advertising gimmicks using simple life examples - the juice does not flow in a thick and slow stream, oily liquids are used in the shooting. Uncover the real ratio of the coveted "winning" cap. Revealed deception is always sickening to straightforward adolescents.
5. Educate about the real harm from alcohol and smoking and compare with the promoted TV image of the "fashionable" youth style.
6. Smash the advertising axioms with ruthless criticism. When the undeniable statements of television advertising turn into fictitious illusions, the child himself will see the absurdity and inconsistency of the directional influence.
7. And the best way to get rid of TV ads is to never watch TV.

The last piece of advice for those who are strong and have their sight. Not suitable for everyone. It is not worth completely depriving the child of the TV, as you can achieve the fact that the children will go to see their friends and lose understanding with them. As an intermediate option, I can advise you to watch your favorite TV shows in the recording, where ads are cut. And watch less negativity, murder, violence and moronic American cartoons.

Outcome

Nobody will help you in the fight against advertising.

There is no need to wait for help from the state.

The state machine was seized from within by social parasites, whose main goal is the destruction of our nation and the complete seizure of our territory.