Table of contents:
- The origin of the Overton Window theory
- Overton window and its capabilities
- How the Overton Discourse Window works
- Overton Window: How to Legalize Cannibalism
- Step one: unthinkable
- Step two: Radically
- Step three: Acceptable
- Step four: Reasonably
- Step five: Standard
- Step Six: Political Norm
- Overton Window - Destruction Technology
- Opposing the Overton Window
Video: How the Overton Window propels unthinkable ideas into society
2024 Author: Seth Attwood | [email protected]. Last modified: 2023-12-16 15:55
In the information age, when our technological progress has become the essence and core of human civilization, and moral norms and high concepts of eternal values have faded, at least, to the background, I would like to talk about such a scientific fact as the Overton Window. We will try to describe in detail the whole essence of this phenomenon and its terrifying, destructive potential.
The origin of the Overton Window theory
Overton's window (aka the window of discourse) is a theory or concept with the help of which any idea can be implanted into the consciousness of even a highly moral society. The limits of acceptance of such ideas are described by Overton's theory and are achieved with the help of sequential actions, consisting of quite clear steps. Below we will dwell on each of them in detail.
The Overton Window was named after the American sociologist Joseph Overton, who proposed this concept in the mid-90s. Using this model, Overton proposed to evaluate the judgments of public opinion and the degree of its acceptability.
In essence, he simply described technology that has been in place throughout human existence. It's just that in ancient times it was understood intuitively, subconsciously, but in the age of technology it acquired specific forms and mathematical precision.
Overton window and its capabilities
Let's take a look at the features of the Overton Window. With the help of this theory, in principle, absolutely any idea can be implanted into the consciousness of the most orthodox society. This is done in several stages, which are spelled out in detail.
Take homosexuality, for example. If this phenomenon existed in previous centuries, then it, at least, was considered something shameful. However, in the second half of the 20th and at the beginning of the 21st centuries, society could actually observe how the Overton Window operates.
First, numerous publications began to appear in the media stating that homosexuality is, if a deviation, then it is natural. After all, we do not condemn overly tall people, since their growth is due to genetics. The same thing, the journalists wrote, is happening with homosexual attraction.
Then numerous so-called studies began to appear, which proved the fact that homosexuality is a natural, albeit unusual, side of human life. As the years passed, Overton's window of discourse continued to fulfill its purpose.
It soon became clear that many prominent representatives of human culture were supporters of same-sex relationships. After that, confessions of politicians, show stars and other notable people in their homosexuality began to appear in the mass media. Ultimately, Overton's theory worked with stunning accuracy, and what was considered unthinkable 50 years ago is the norm today.
Feminine men with beards in tight-fitting tights and lace lingerie have filled literally the entire media space. And now in many developed countries it is not only normal to be considered a homosexual, but also prestigious. You can become the winner of a major world show only because your image fits perfectly into one of the steps of the Overton window, and not because of your talent.
How the Overton Discourse Window works
The Overton Window works quite simply. After all, the programming technology of society has existed at all times. It is no coincidence that Nathan Rothschild, the founder of the Rothschild dynasty of billionaires, said: "He who owns information owns the world."The great and powerful of this world have always hidden the true meaning of certain events caused by artificial means.
For example, you see, in some "lame" country a foreign benefactor has appeared who, with the help of his billion-dollar funds, promotes the supposedly important reforms. However, as a result of this, the state comes to default, and all its assets are in the hands of the "benefactor." Do you think this is a coincidence?
So, the discourse window is divided into six clear stages, during which public opinion painlessly changes to the diametrically opposite:
The main essence of this concept is that everything happens imperceptibly and, as it seems, in a natural way, although in fact it is done artificially by imposition. Using the Overton Window, you can legalize anything in the most literal sense of the word. After all, the programming of society is a topic as old as the world, and the ruling classes of the world elite are well aware of this.
But let's look at how Overton's technology works with the classic example of cannibalism.
Overton Window: How to Legalize Cannibalism
Imagine that one of the TV presenters of some popular program suddenly speaks out about cannibalism, that is, about the physical eating of a person by a person, as something completely natural. Of course, this is simply unthinkable!
The reaction of society will be so violent that such a presenter will certainly be dismissed from his job, and may be brought to criminal responsibility for violating one or another law on human rights and freedoms. However, if you launch the Overton Window, then legalizing cannibalism will seem like a standard task for a well-functioning technology. How will it look like?
Step one: unthinkable
Of course, for the initial perception, the idea of cannibalism looks in the eyes of society simply as a monstrous obscurantism. However, if you regularly touch on this topic from different sides through the media, people will imperceptibly get used to the very fact of the existence of this topic. Nobody talks about accepting this as a norm.
This is still unthinkable, but the taboo has already been lifted. The existence of the idea becomes known to the broad masses of people, and they no longer associate it exclusively with the wild times of the Neanderthals. Thus, society is ready for the next phase of the Overton window.
Step two: Radically
So, the complete ban on discussing the topic has been lifted, but the idea of cannibalism is still categorically rejected by the population. From time to time, in one program or another, we hear ultra-left statements related to the topic of cannibalism. But this is perceived as radical nonsense of lonely psychopaths.
However, they begin to appear more often on screens, and soon the public is already watching how whole groups of such radicals gather. They organize scientific symposia at which they try to explain cannibalism from the point of view of formal logic as a natural phenomenon of ancient tribes.
Various historical precedents are proposed for consideration, such as, for example, a mother who, saving her child from starvation, gave him her own blood to drink.
At this stage, the Overton Window is at its most critical stage. Instead of the concept of cannibalism or cannibalism, they begin to use the correct term - anthropophagy. The meaning is the same, but it sounds more scientific. Proposals to legitimize such a phenomenon, which are still considered inconceivable and radical, are being voiced.
The principle is imposed on people: "If you do not eat your neighbor, then the neighbor will eat you." No, no, in the present civilized time, cannibalism is out of the question! But why not create a law on the admissibility of anthropophagy in exceptional cases of hunger or for medical reasons?
If you are a public figure, then the press will regularly ask you questions about your attitude to such a radical phenomenon as anthropophagy. Evasion of the answer is considered limitation and is strongly condemned in every possible way. In the minds of people, a database of reviews of various representatives of society about cannibalism, as such, is accumulating.
Step three: Acceptable
The third step of Overton's theory takes the idea to an acceptable level. In principle, the topic has been discussed for a long time, everyone is already accustomed to it, and no one speaks of cold sweat on their forehead at the word "cannibalism".
Increasingly, you can hear reports that anthropophiles have been provoked into some kind of action, or that supporters of the moderate cannibalism movement are going to a rally.
Shop in London with products in the form of human organs
Scientists continue to produce delusional claims that the desire to eat another person is inherent in nature. Moreover, at different stages of history, cannibalism was practiced to one degree or another, and therefore this phenomenon is characteristic of people and is quite normal.
Sane representatives of society are presented in a bad light, as intolerant and backward people, haters of social minorities, and so on.
Step four: Reasonably
The fourth stage of the concept "Overton's Window" leads the population to the perception of the reasonableness of the idea of anthropophagy. In principle, if you do not abuse this case, then it is quite acceptable in real life. Entertainment TV programs come up with funny stories related to cannibalism. People laugh at it as if it were mundane, albeit a little strange.
Cake made in the shape of a sacrifice
10th birthday cake for a boy
The problem takes on many directions, types and subspecies. Respectable representatives of society break the topic into unacceptable, acceptable and completely reasonable elements. The process of legalizing anthropophagy is discussed.
Step five: Standard
Now the window of discourse has almost achieved its purpose. Moving from the rationality of cannibalism to an ordinary standard, the idea that this problem is very acute in society begins to be implanted in the mass consciousness. No one doubts the tolerance and scientific background of this issue. The most independent public figures speak with a neutral position: "I myself am not like that, but I do not care who eats what."
A huge number of television products are appearing in the media that “domesticate” the idea of eating human meat. Films are produced where cannibalism is an obligatory attribute of the most popular films.
Statistics are also connected here. You can regularly hear in the news that the percentage of anthropophiles inhabiting the earth has turned out to be unexpectedly high. Various tests are offered on the Internet to check the latent tendency to cannibalism. Suddenly it turns out that this or that popular actor or writer is directly related to anthropophagy.
The topic finally comes to the fore in the world media on the type of the issue of homosexuality in our time. This idea is taken into circulation by politicians and businessmen, they use it as they want to achieve any personal gain.
The question of the influence of human meat on the development of intelligence is seriously considered. It will definitely be noticed that the IQ of cannibals is significantly higher than that of ordinary people.
Step Six: Political Norm
The final stage of the Overton Window is a set of laws that allow cannibals to freely use and spread ideas of human eating. Any voice that has risen against total insanity will be punished as encroaching on freedom and human rights. The concept of the depravity of those who oppose anthropophagy is massively implanted. They are called misanthropists and people of limited mental range.
Given the endless tolerance of modern society, various movements will be established in defense of the cannibals. The issue of protecting this social minority is becoming urgent. Everything! At this stage, society is drained of blood and crushed.
Mayakovsky's phrase comes into effect: "The voice of a unit is thinner than a squeak." Already no one, even religious people, find the strength to resist the madness reinforced by law. From now on, eating a person by a person is a political, acting norm of life.
Overton's principle, using the example of cannibalism, worked one hundred percent. Loud applause!
Overton Window - Destruction Technology
Some people ask the question: is it possible for Joseph Overton's concept to work to achieve good goals? It is possible that the answer will be yes. However, if we remain realistic, then it is clear that this is an unambiguous destruction technology.
There is no way to describe global historical processes that confirm the destructive meaning of this theory. In this case, you involuntarily ask yourself: is it really all over, and we got hooked on our own technologies finally and irrevocably? Is the world conspiracy theory inexorably corroborated?
Here it is appropriate to recall the words of a TV presenter from a well-known program: "The world government certainly exists, but these are not politicians known to us, but the power of money, which is not personified."
So is it possible that tomorrow some billionaire will want to use the Overton window to crank out a crazy fraud with the public consciousness, and we will not be able to resist him?
Opposing the Overton Window
The hardest thing in life is to be yourself. As you may have noticed, the Overton Window is aimed precisely at stimulating the subconscious foundations of human life. This concerns, first of all, the issue of normality.
We are afraid to appear abnormal in a society where homosexuality is actively imposed on us. We hesitate to challenge a deliberately false statement if it is supported by the majority. All this does not allow us to go beyond the "normal" in the eyes of other people.
However, it is no wonder if after a hundred years a person who does not accept copulation on the street or in the middle of the market square will be considered abnormal! So isn't it better now, when we have learned what the Overton Window is, to start thinking on our own, and not mindlessly eating up the information that various media prepare for us in Overton's kitchens?
It is impossible to be good for everyone in the same way as to be normal for everyone. And if the concept of tolerance in society goes beyond common sense, wouldn't it be preferable to remain with common sense, without tolerance?
It is all the more important to understand that exactly where the border between good and evil is practically absent, the Overton Window has every chance of successfully implementing its destructive ideas.
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