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Many already know that all over Russia there is a wave of requests from parents demanding to cancel the concert of this or that "famous rap artist". In most cases, the regional authorities, having familiarized themselves with the lyrics of songs containing obscene language and drug propaganda, meet the demands of the public and either introduce an age limit of "18+" or cancel the artist's performance.
It all started in Dagestan, where citizens harshly criticized the performers of the Black Star label, in particular Yegor Creed. Citizens were supported by many famous athletes, including mixed martial arts fighter Khabib Nurmagomedov, and as a result, Creed's concert and then Elj's performance were canceled. This process has generated widespread interest in all other regions. The initiative, thanks to the conscientiousness and active position of many parental movements, spread throughout the country. As of the beginning of December, it was possible to prevent more than 30 concerts in most large cities, and the intensity of the process continues to grow, because an increasing part of society is asking obvious questions: "Why are we worse than Dagestan?", "Why do we need concerts of those performers at home, whose music corrupts the youth?"
Of course, this non-standard situation, when society, in fact, began to voice its demands to show business, who was accustomed to being untouchable, worries many now. First of all, those who receive income from concerts of rappers, and those who participated in their promotion, began to fuss. After all, it is obvious that every musical "star" in modern conditions is the result of the work of one or several production centers, closely cooperating with dozens of major media outlets.
All these participants in the process, for the most part well-versed in the use of PR technologies and working with public opinion, began to pump up discontent in the fan environment as much as possible, trying to scare the authorities and force them to somehow influence the situation from above. In the press, a whole wave of criticism unfolded against those who spoke out in defense of children and youth from destructive propaganda. On the pages of major newspapers and on TV screens, accusations are voiced of prohibiting freedom of speech and self-expression, of restricting creativity, recalling the Soviet years with their rigid vertical control of the cultural sphere. But most often the following arguments are heard: “Is it possible for a song to influence something there? Will I really listen to Aljay's track and go buy myself drugs because of this? Or, after Oxymoron's recitative, will I go to kill people?"
And, indeed, I would like to understand this issue, since it is very important to understand how information can influence our behavior, how, with the help of a "harmless" song, you can direct a person to some actions. Is it really possible? Doesn't man have freedom of choice?
Looking ahead, I would like to say right away that, yes, a person has freedom of choice, but that cultural and informational environment that we are surrounded by pushes us to certain actions. Further, the example of rap music will demonstrate how this happens.
Modeling adolescent behavior
When designing some kind of structures and various machines, engineers often resort to such a method as modeling. After all, initially it is often not clear how this or that device will behave, whether it will be reliable and durable, whether it will provide stable operation with the parameters that are necessary.Model building provides answers to these and other questions.
Let us model the situation and see how a "harmless song" can affect a person's life.
So what will be the focus of our research? Of course, man. Let's say it will be a teenager about fifteen years old, a boy.
It is not a secret for anyone that at about fifteen years of age (someone earlier, someone later) comes the period of puberty. Hormones begin to work at full strength: the boy's voice breaks, his body grows intensively, some learn for the first time what a razor is, and so on. And at the same time, attraction to the opposite sex appears. Pay attention, not just the interest that was previously, but the most real physical attraction.
Naturally, now the boy wants to please girls, wants them to pay attention to him. And it is quite normal that a teenager strives to appear more courageous, stronger, more authoritative in the eyes of those girls who are looking at him. And where can he get examples of this male behavior? Where can you find people to look up to? And it so happened that the guy is growing up without a father. After all, we now have enough single moms, right? According to statistics, 50% of marriages in Russia break up. Who do the children usually stay with? Our teenager has no older brothers or uncles. Where does he get his role models from? Most likely, he will take them from the media environment in which he is immersed, plus he will be equal to the authoritative, in his opinion, peers from his environment. And now such and such a rap artist is popular. It is difficult not to stumble upon him, since television, music channels are literally saturated with his videos and songs. It is played on the radio, it is at the top of the charts, and has appeared in commercials. And the teenager begins to be interested in questions from the series "what is it, and what is it eaten with." He begins to listen to his songs, delve into creativity. And those teenagers with whom he communicates in his daily life listen to exactly the same thing - there is nowhere to go. It’s not Vysotsky’s to listen to them, after all.
Let's say a boy is actively immersed in the work of Aljay or Guf. And what does he hear? In almost each of his tracks, the same Guf mentions how he “got high with the boys in the area, how he hung out on blathats with girls, how he smelled coke, how he hid doses in the hood from the police,” etc. As Ruslan Bely joked about him in one of his speeches: "Guf's songs about grass tell more than Wikipedia." It's a joke, but, as you know, in every joke … And for some reason it's not funny …
"But this is not a call to smoke weed?" - some will say. "Will a teenager run straight after the song to buy drugs?" Of course not. Go ahead.
This boy reads about Guf on the Internet. He watches his videos, in which he sees real guys: brutal guys with a daring reading, strong, short-haired, in tattoos, gold chains, rings, in fashionable sunglasses, in hoods, with money, on expensive cars, around them are beautiful girls of model appearance … What teenager won't get hooked? Here they are - real men, real masters of their lives. “Yes, they smoke weed and whatever, I'm not going to do that because I know it's bad, but otherwise they're cool guys. I want to be the same,”- the standard algorithms of thinking, coiled by these images.
A poster of his favorite rap artist appears in the teenager's room, where he is depicted with a disgruntled squint on his face, which once again emphasizes his brutality. Gradually, the teenager begins to imitate his idol in clothes. Begins wearing hooded sweatshirts and wide leg pants. If mom allows, she makes her first tattoo. Classmates are shocked, girls are actively interested in him, pay attention. Perhaps he starts dating some girl. What else does a teenager need at fifteen? And most importantly, this behavior pattern works.Maybe the boy does not become the most authoritative "chel" in the district or at school, but occupies a worthy niche - and this is already an achievement, isn't it ?!
And, as you know, fourteen to fifteen years is such an age when you especially want to feel like an adult. But no one explained to him that being an adult means first of all to be responsible. None of the neighbors showed that becoming independent does not at all mean drinking, smoking and having sex, that it has nothing to do with adulthood as such. But our guy is not like that, he still understands that this is bad. Rather, he does not really understand, he seems to know about it, he heard something, at school somewhere they told, somewhere he read on a poster. But at the same time he listens to Guf, who is regularly killed by all kinds of poison and feels good, even on TV they show, they take interviews.
And now this teenager finds himself in a new company. This often happens, since the level of communication in the youth environment is higher than in adult life. And in this company some guys smoke weed. And now we come to the culmination of our story. One fine day, at some party, for example, at the apartment of one of his friends, where there are girls, boys, music, fun and alcohol, one of his new friends, who, oddly enough, also listens to Guf, suggests trying drugs … He skillfully takes a puff and, squinting through the smoke, says: “Well, what, will you? With us, with the boys? " And now the main question, which, in fact, led this story: "What is the probability that under all the circumstances and conditions described above, our teenager will say no?" Or it can be formulated differently: “The whole environment in which the teenager is (rapper, Guf, short hair, texts about grass and parties, clothes, a tattoo, a poster on the wall at his house) will somehow influence his choice? Which way?"
Okay, let's say even this time he says: "No, I won't." But in a year, this teenager will listen not only to Guf, there will be added a number of performers who read their lyrics in about the same way: Husky, GONE.Fludd, Aljay and so on. And situations with an offer to smoke will be repeated with enviable regularity. Will he not develop a keen interest in this phenomenon, which is constantly somewhere nearby, somewhere nearby? His entire playlist in VK is simply teeming with tracks where all this is mentioned many times in a positive context.
Unfortunately, it is very easy to stumble. It's easy to make the wrong choice. And our teenager will do it. Sooner or later he will still say: "Come on!" And then he will begin, like all of us adults, to look for excuses for his deed: “Come on, I just tried it. From one or more times, nothing will happen. It is necessary to smoke every day in order to feel the consequences, in order to become addicted. Won Guf and his “homies” have been smoking so many times, and nothing is alive, healthy, successful."
At the same time, he will feel something else: this is a kind of feeling of unity with those guys with whom he crossed the line of what was permitted; a feeling of unity with your favorite rap artist, since now he spends time exactly as Guf describes in his songs; a sense of unity that permeates the entire subculture in which he is. Now he is part of this subculture, part of something big, much larger than himself; now he is in its very epicenter, and here he feels good and comfortable. Oh, yes, this is the feeling that you want to cherish at any age. Will he refuse it? Does he need anything else? Something of a completely different kind?
Different model, different result
Now let's look at another model: at the very beginning, we will change the role model. Let's say our teenager stumbled upon an interview, for example, the same Khabib Nurmagomedov or Alexander Povetkin, Fedor Emelianenko or even Alexei Voevoda.These strong and resilient guys are examples of real warriors, with a hardened will and self-discipline. And they voice completely different things. They say that alcohol, tobacco, drugs, debauchery, an idle lifestyle in general are all for the weak; that it is necessary to go in for sports, they agitate to engage in martial arts in order to be able to stand up for themselves, for their family and loved ones; about the need to be restrained, to protect the weak; that real masculinity is the ability to take responsibility for yourself, for your life and for your relatives; that a man is one who stands firmly on his feet, and one who can be relied on in difficult times; that alcohol and other intoxicating substances, debauchery destroy the male character, make a man a weak-willed hostage of his lowest desires.
This boy has completely different posters in his room. Instead of going to apartments and drinking, he signs up for the gym. Going in for sports, he grows stronger before our eyes, and girls also look at him. And these girls see in front of them a really good, strong and responsible guy, someone who can really be a support and support, a master of their lives, someone who can achieve whatever they want. At sixteen, he is much stronger than many of his peers, he is increasingly taking leadership positions in sports games and competitions. Yes, girls pay attention to that.
And our teenager is not a prude. Sometimes he goes to parties to hang out with friends, but does not drink alcohol, does not smoke there. He has his own special attitude towards such things. And now the key question: "What is the likelihood that he will even be among those who smoke weed, and, moreover, will agree to smoke it?" Agree, the probability is much less than in the first case. Yes, she also exists, and out of a hundred people will probably agree somewhat, but the likelihood is much less. Moreover, the likelihood that he will find himself in bad company is much lower, since he has a completely different environment, and he despises those who drink and smoke, not considering them either authorities or real men. He has real living examples of real men, and these men look, live and act completely differently.
Summing up all of the above, I would like to draw your attention to the fact that the word “probability” appears in the formulation of the questions “try or not”, “refuse or agree”. It is far from being accidental there. Non-structured control, control with the help of information is carried out on the basis of statistical predetermines and probabilities. There will be no commands from above, there will be no direct appeals, but statistically predetermined the majority will do what is necessary for the one who is in charge. Perhaps, in the first model, there will be two or three teenagers out of a hundred who will answer “no” to temptation, and they will be the first to shout at the top of their lungs that music does not affect their life in any way. But these two or three teenagers are not the majority, but only a very, very small part.
If you carefully read the lyrics of the performers whose concerts are canceled today, or watch their videos, asking the question “what are they teaching?”, And finally, pay attention to what your children are listening to, you will understand that this media content creates completely understandable predetermined choice - wrong choice. And the choice, as you know, determines our life with you …